I started Tru Luv because I was incredibly bored of seeing certain music websites regurgitate the same artists across their pages – in bed with PR companies, not looking to challenge or excite. Inspired by my favourite bloggers, I wanted my voice to be independent of commercial needs, for my readers to really engage with the music I write about. My latest discovery is Loftt; the work of promising new Manchester producer Jake Barrow.
Pieces is a stunning electronica composition, with nods to the textured sensuality of Holy Other. Featuring Shinies Ric Stringer on guitar, I really can’t explain why no-one else has picked up on this yet. Lights is equally as beautiful, with echoes of Jon Hopkins Immunity… beats flicker and collide towards a dreamlike conclusion. Having hidden patiently in the shadows for the past few months, it feels like the right time for him to step out into the light.
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