I can’t really tell you much about RHEYA beyond the fact he’s Swedish and belongs to the same YLAWAV movement that YOUTH CULT do.
RHEYA makes sorrowful, introverted electronica with layers of synthetic sound glistening beneath a crooning vocal. This kind of mournful pop has certainly remained in fashion the last few years, with records from Deptford Goth and Active Child both coming to mind when listening to FYO. Stylistically it shares the same ghosted production but with an indiepop twist that makes it more danceable… more like The Radio Dept. And that can only be a good thing right?
Phill Young