I made a promise to myself when I started TRU LUV to avoid being one of those bloggers that only posts about a track if its a day or so old. Its a boring way to approach sharing new music as you get caught up in the race to be “first” on something instead of writing about what you love.
I mean take this video for Kult Country’s Amongst The Dead Forever, that emerged online without much fanfare back in May. A glorious collaboration with Egyptian Hip Hop’s Nick Delap, who is earning a reputation for his stunning visuals, I can’t help but feel like we’ve all missed out. The video intelligently captures through a series of eye shots, a sense of singer Yousif Al-Karaghouli’s fears, paranoia and anger.
The track itself was released on 7″ to great acclaim along with Slowburn on SWAYS. A darkly ambitious slice of psychedelica, featuring guest vocals from Ellery James Roberts.
Photograph by Steve Garside
Words by Phill Young